AVATR Vision
A next-generation AR Head-Up Display designed to reduce cognitive load and improve driver focus.
Role
UX/UI Designer
Industry
Automotive
status
Concept
Year
2026
Challenge
I originally completed this exploratory design project in 2024 from a brief shared by AVATR’s Advanced UX/UI Design team and presented to their design leadership. The goal was to identify meaningful user problems within AVATR’s ecosystem and design a forward-looking interaction concept aligned with the brand’s vision.
Process
Focusing on the AVATR 11 cockpit, I identified key UX challenges: information overload, limited emotional engagement and a reduced sense of control despite a multi-screen setup. Today, I decided to revisit the project to incorporate insights from my current work at Renault on mixed-reality environments, elevating the concept as a forward-looking AR Head-Up Display system.
Outcome
My solution introduces an interactive steering wheel paired with a customizable Head-Up Display, allowing drivers to prioritize essential information in their field of view. By simplifying the information hierarchy and reducing visual clutter, the concept delivers a more intuitive, engaging and premium driving experience.
AVATR Vision
A next-generation AR Head-Up Display designed to reduce cognitive load and improve driver focus.
Role
UX/UI Designer
Industry
Automotive
status
Concept
Year
2026
Challenge
I originally completed this exploratory design project in 2024 from a brief shared by AVATR’s Advanced UX/UI Design team and presented to their design leadership. The goal was to identify meaningful user problems within AVATR’s ecosystem and design a forward-looking interaction concept aligned with the brand’s vision.
Process
Focusing on the AVATR 11 cockpit, I identified key UX challenges: information overload, limited emotional engagement and a reduced sense of control despite a multi-screen setup. Today, I decided to revisit the project to incorporate insights from my current work at Renault on mixed-reality environments, elevating the concept as a forward-looking AR Head-Up Display system.
Outcome
My solution introduces an interactive steering wheel paired with a customizable Head-Up Display, allowing drivers to prioritize essential information in their field of view. By simplifying the information hierarchy and reducing visual clutter, the concept delivers a more intuitive, engaging and premium driving experience.