Cool Family Car

As an Interaction Designer, I contributed to the collaboration between Granstudio and Lynk & Co on the Cool Family Car project. My main focus was creating the final video for the immersive gamification experience, a central feature designed to engage users in a playful and innovative way. Working closely with the design team, I captured the essence of the experience, making sure the video communicated both the functionality and the fun aspects of the vehicle, while highlighting the user-centric design approach that Granstudio and Lynk & Co are known for. The project involved exploring and refining multiple design concepts through immersive VR workshops and rapid prototyping. This process allowed the team to test interactions and layouts in real time, gather feedback, and quickly iterate toward more engaging solutions. I supported this work by ensuring that the visual storytelling aligned with the design intent and communicated a clear narrative to both stakeholders and end users. By producing the final video, I was able to synthesize complex ideas into a compelling and accessible format that aligned stakeholders around a shared vision. The outcome not only showcased the gamified experience as a unique engagement tool, but also reflected the forward-looking spirit of automotive design, where interaction and play become integral to the driving experience.