Cool Family Car
A mixed-reality automotive experience that translates speculative interaction concepts into a clear, engaging product vision.
Role
Interaction Designer
Industry
Automotive · R&D
status
Live
Year
2023
Challenge
At Granstudio, I contributed to the Cool Family Car project developed with Lynk & Co. My work focused on the final immersive video for the gamified “Big Shebang!” experience. The project explored mixed-reality concepts positioning the car as an extension of users’ identity and lifestyle.
Process
I translated complex design concepts into a clear and engaging immersive narrative format. The work focused on articulating playful interactions and mixed-reality touchpoints in a way that was both experiential and understandable, ensuring alignment between creative vision, stakeholders and end users. I synthesized multiple interaction concepts into a cohesive visual story that highlighted the experiential and systemic qualities of the project.
Outcome
The final immersive experience made speculative design concepts tangible and accessible. By clarifying the interaction logic and emotional dimension of the project, the work strengthened stakeholder engagement and effectively communicated a forward-looking vision of automotive interaction design.
Cool Family Car
A mixed-reality automotive experience that translates speculative interaction concepts into a clear, engaging product vision.
Role
Interaction Designer
Industry
Automotive · R&D
status
Live
Year
2023
Challenge
At Granstudio, I contributed to the Cool Family Car project developed with Lynk & Co. My work focused on the final immersive video for the gamified “Big Shebang!” experience. The project explored mixed-reality concepts positioning the car as an extension of users’ identity and lifestyle.
Process
I translated complex design concepts into a clear and engaging immersive narrative format. The work focused on articulating playful interactions and mixed-reality touchpoints in a way that was both experiential and understandable, ensuring alignment between creative vision, stakeholders and end users. I synthesized multiple interaction concepts into a cohesive visual story that highlighted the experiential and systemic qualities of the project.
Outcome
The final immersive experience made speculative design concepts tangible and accessible. By clarifying the interaction logic and emotional dimension of the project, the work strengthened stakeholder engagement and effectively communicated a forward-looking vision of automotive interaction design.