A Cool Family Car
A mixed-reality automotive experience that translates speculative interaction concepts into a clear, engaging product vision.
Role
Interaction Designer
Industry
Automotive · R&D
status
Live
Year
2023
Challenge
Lynk&Co came to Granstudio with a challenge: how do you design a family car when the brief isn't about space, materials or silhouette, but about behaviour? They wanted to move past conventional automotive staging and design a car as an extension of identity and lifestyle, starting from experience, not form.
The project explored mixed-reality concepts that positioned the car as an extension of users' identity and lifestyle. My role was to translate these concepts into a clear, engaging immersive narrative.
Process
I started with the mass of material from the workshops: interaction logs, recorded reactions, immersive concept sketches. My job was to find the narrative, to synthesise multiple interaction concepts into a single, coherent visual story that preserved both the interaction logic and the emotional arc of the experience.
Every playful interaction (touching a virtual door panel to open it, hearing the car's audio melody rise as you approach) had to be articulated clearly. The mixed-reality touchpoints had to read as intuitive, not gimmicky. Stakeholders needed to understand not just what the concept did, but what it felt like to live with.
Outcome
The final video made speculative concepts tangible and accessible. It became the reference that aligned creative vision, brand strategy and stakeholder expectations, not by adding more information, but by giving the information a shape that made sense.
For me, A Cool Family Car was where I learned that interaction design and storytelling are the same discipline. One defines the logic. The other makes it land.
A Cool Family Car
A mixed-reality automotive experience that translates speculative interaction concepts into a clear, engaging product vision.
Role
Interaction Designer
Industry
Automotive · R&D
status
Live
Year
2023
Challenge
Lynk&Co came to Granstudio with a challenge: how do you design a family car when the brief isn't about space, materials or silhouette, but about behaviour? They wanted to move past conventional automotive staging and design a car as an extension of identity and lifestyle, starting from experience, not form.
The project explored mixed-reality concepts that positioned the car as an extension of users' identity and lifestyle. My role was to translate these concepts into a clear, engaging immersive narrative.
Process
I started with the mass of material from the workshops: interaction logs, recorded reactions, immersive concept sketches. My job was to find the narrative, to synthesise multiple interaction concepts into a single, coherent visual story that preserved both the interaction logic and the emotional arc of the experience.
Every playful interaction (touching a virtual door panel to open it, hearing the car's audio melody rise as you approach) had to be articulated clearly. The mixed-reality touchpoints had to read as intuitive, not gimmicky. Stakeholders needed to understand not just what the concept did, but what it felt like to live with.
Outcome
The final video made speculative concepts tangible and accessible. It became the reference that aligned creative vision, brand strategy and stakeholder expectations, not by adding more information, but by giving the information a shape that made sense.
For me, A Cool Family Car was where I learned that interaction design and storytelling are the same discipline. One defines the logic. The other makes it land.