Reset
A UX-driven phygital system designed to prototype, test and validate next-generation in-car interactions.
Role
Interaction Designer
Industry
Automotive · R&D
status
Concept
Year
2023
Challenge
At Granstudio, I designed phygital in-car concepts as part of Reset, the company’s UX research lab. The goal was to create a more user-centered design approach to rethink the automotive design process and deliver innovative, forward-looking experiences.
Process
User behaviors were translated into coherent interaction flows, exploring gesture, touch and hybrid control systems. Through rapid iterations combining XR prototypes and physical mockups, interactions were refined to ensure intuitiveness, fluidity and cognitive efficiency, reducing friction and unnecessary complexity.
My interactive interfaces and motion animations were integrated into phygital models, enabling realistic testing scenarios and clear stakeholder communication.
Outcome
The outcome was a cohesive engaging and future-ready in-car experience that balances usability, aesthetic expression and technological innovation.
Reset
A UX-driven phygital system designed to prototype, test and validate next-generation in-car interactions.
Role
Interaction Designer
Industry
Automotive · R&D
status
Concept
Year
2023
Challenge
At Granstudio, I designed phygital in-car concepts as part of Reset, the company’s UX research lab. The goal was to create a more user-centered design approach to rethink the automotive design process and deliver innovative, forward-looking experiences.
Process
User behaviors were translated into coherent interaction flows, exploring gesture, touch and hybrid control systems. Through rapid iterations combining XR prototypes and physical mockups, interactions were refined to ensure intuitiveness, fluidity and cognitive efficiency, reducing friction and unnecessary complexity.
My interactive interfaces and motion animations were integrated into phygital models, enabling realistic testing scenarios and clear stakeholder communication.
Outcome
The outcome was a cohesive engaging and future-ready in-car experience that balances usability, aesthetic expression and technological innovation.